Sustainable Development
The roots of our development lie in a sense of responsibility, a quest for authenticity, and respect for time and natural resources.
We wish to leave a positive imprint on the world. Men and women, the communities that we belong to, and materials derived from our natural environment have been our constant companion from our starting in 2015.
Today, they are more than never at the heart of our preoccupations and our commitment to progress.
SLOW FASHION
Ethical behaviour and sustainability are at the heart of the way the Studio does business. There is no sustainable identity without trust. And this trust is based above all on our ability to demonstrate our day-to-day commitment to responsible action.
In Studio Maira Jimena, we promote since our creation a "Ethical Fashion" vision, about exploring alternative options, like confection methods, dyeing technique and materials (like organic cotton and vegan leather) to meake the already corrosive industry more sustainable. The ecological footprint of fashion industry can be devastating, the chemicals that come out of the factories many times have severe repercussions.
With our Dyeing Lab, we make reborn traditional Peruvian & Japanese natural dyeing techniques with the objective to promote a sustainable vision of fashion to the new generation of young designer. Part of this same initiative, we created at the end of 2017 a full educative program focus on the international movement of "Slow Fashion".
The slow fashion movement work towards a more ecological and ethical fashion future, with durability of the garment being slow fashion’s main concern, giving the right place of artisanal work & handmade technique.
The World is changing and it is easier to make conscious decision about the planet and the footprint we leave on it.
GREEN COLABORATION
We are committed to promote a ethical vision of fashion industry, as Naturtex our official supplier and collaborator.
Naturtex Peru comprises different eco textile products arranged into over a half dozen trade-marked categories (yarns, fabrics, apparel, accessories, etc), developed in Peru since 1982, integrating organic and fair trade fiber production (cotton and alpaca) with sustainable textile GOTS processing. Naturtex as us, highlight naturally pigmented heirloom cotton and alpaca fibers created by indigenous and peasant communities of the Andes of Peru.
We using an organic Pima cotton fibers call "Gasa Andina" from Naturtex in each class of Eco dyeing that we organize inside of our dye lab to promote the importance of a sustainable fibers for the future of fashion.
Low tech, hight touch
KINUA, A SLOW TEXTILE BRAND
Sister brand of studio Maira Jimena, KINUA is a Peruvian premium line of handspun eco dyed yarns, using natural resources of Peru.
Kinua is inspired by “Quinua”, a small town of Ayacucho, located in the Andes of Perú. It is referred as “the city of the hands that talk” known for the artisans, handmade traditions and picturesque arquitecture. Our yarns are hand spun and eco-dyed one by one using Peruvian natural resources.
We believe in slow fashion, transparency and a healthy working environment. We work closely with artisans empowering their traditions and contributing to the growth of their famillies. Our yarns are eco - dyed free from any range of harmful substances often found in synthetic dyeing processes , contributing towards a sustainable world. To know more about the beautiful story of Kinua : www.kinuayarns.com